Column 1: expected shell out percent.
Column 2: pounds of in shell pecans required to produce 1 pound of shelled pecans.
Column 3: the price that the sheller must pay for each pound of in shell pecans.
Column 4: the total cost of in shell pecans required to produce 1 pound of shelled pecans.
Column 5: the 50 cent per pound processing cost times column 2.
Column 6: the total cost of in shell pecans plus the processing cost from Column 5.
Columns 7-9: the expected gross profit based on the final selling price of shelled pecans.
Red – negative to breakeven revenues.
Yellow – breakeven to $2.49 – not enough profit to justify operation.
Green – $2.50-$3.50 – target range necessary to stay in business.
Blue – $3.51 and above – excessive profits that are not economically possible.