How pecan-centric consumer research and trends inform our marketing strategy
The American Pecan Council exists to drive awareness and ultimately demand for American Pecans. To successfully raise the bar each year, we must ensure we’re addressing the right people, in the right places, with the most impactful and effective messages. That’s where consumer research comes in. Why Research Matters For marketing dollars to reach the … Continue reading How pecan-centric consumer research and trends inform our marketing strategy
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