In last month’s issue of Pecan South, marketing committee members from each growing region—Lalo Medina, Phillip Arnold, and Trent Mason—sat down to discuss successes to date and how the American Pecan Council’s marketing efforts have evolved since the launch of the first-ever consumer brand for American Pecans in April of 2018. Now, Chairman of the … Continue reading Part 2—Catch Up on the National Marketing Campaign, Q&A with the APC