Third-party study shows the FMO works, importance to industry

Two graphs from the APC. The bar graph on the left shows U.S. pecan's top of mind awareness among consumers compared to that of other tree nuts—almond, cashew, walnut, and pistachio. The chart on the right compares the percent of volume consumption growth from 2006 to 2016. Pecan's growth is at -3% while all other nuts had grow at 19% or greater.

In 2016, the American Pecan industry approved a Federal Marketing Order (FMO). The purpose of the marketing order was to implement five critical areas. These included Marketing/Promotion, Research, Grades & Standards, Data & Statistics, and Compliance. The American Pecan Council DOES NOT AND CANNOT DO THE FOLLOWING: set prices, buy/sell product, and set tariffs. Unfortunately, … Continue reading Third-party study shows the FMO works, importance to industry