The American Pecan Promotion Board and SNICKERS Partner Up to Drive Demand for this Season’s Must-Have Candy Bar

The American Pecan Promotion Board (APPB) is partnering with SNICKERS, proudly part of Mars, to excite consumers on the national launch of SNICKERS Pecan. The latest SNICKERS offering features a delicious twist on the iconic candy bar consumers love. The perfect blend of caramel, nougat and milk chocolate, is now complimented by the savory-sweetness of pecans.

SNICKERS Pecan bar is available at retailers nationwide as a permanent addition to the SNICKERS product line-up.

“Pecans is proud to team up with a beloved and iconic brand like SNICKERS,” said Anne Warden, CEO of the American Pecan Promotion Board. “Pecan farmers work hard to produce flavorful quality pecans, and what better way to show off their delicious flavor and versatility than pairing it with one of America’s favorite candy bars.”

APPB and Mars are kicking off a promotional campaign for SNICKERS Pecan during the 2024 holiday season and into 2025. Consumers can expect to see a range of engaging content across traditional and digital media highlighting the delicious addition of pecans produced by hard-working pecan families across the U.S.

“Pecans evoke a timeless flavor profile for consumers, especially throughout the fall season,” said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. “We’re thrilled to offer consumers a satisfying new way to experience SNICKERS, with the perfect balance of sweet and savory found in SNICKERS Pecan.”

With SNICKERS Pecan now available year-round, both SNICKERS and APPB are excited to offer consumers this delicious new take on a classic. This collaboration signifies a sweet celebration of tradition and innovation.