American Pecan Council and American Pecan Promotion Board Together Announce New CEO
Fort Worth, TX—The pecan industry welcomes a new but seasoned leader to grow pecan demand at home and abroad. Anne Warden has been named the CEO of both the American Pecan Council and the American Pecan Promotion Board, signaling another important step these organizations are taking to deepen the industry’s unity and further expand the...
Read more
Summer Marketing Updates from the APC and APPB
The American Pecan Promotion Board continues to reach consumers across traditional and social media and to produce a range of paid content live on Facebook and Instagram (@eatpecans), featuring pecan recipes, benefits, and animations to engage our target audience. As part of the APPB’s paid social content development, we partnered with content creator Emily Laurae...
Read moreIndustry Updates from the APC and APPB
American Pecan Council and American Pecan Promotion Board provide updates on current activities, Committee meetings, and more. Both programs have approved a single executive search firm. The headhunter has posted the job description for the position, and calls have gone out to potential applicants. It is anticipated that the position will be filled by September....
Read more
Updates on Pecan Marketing and Outreach Around the World
As we move into another quarter, the American Pecan Council and American Pecan Promotion Board share updates on recent marketing and outreach activities. American Pecan Council visits Fruit Logistica in Berlin, Germany APC attended Fruit Logistica, one of the European Union’s largest food shows and held in Germany in the winter and Southeast Asia in...
Read moreWhat’s to Come, What’s Been Done for Pecan Marketing
The American Pecan Promotion Board (APPB) just finished a multi-pronged holiday marketing push. The holiday push for 2022 featured a Pecan Pizza Pie. This truly nutty pie included a savory buttermilk pizza crust, a thick bourbon-infused tomato sauce, creamy mozzarella, fennel-dusted pepperoni-flavored pecan halves, and a spicy balsamic pecan pie glaze. As of early December...
Read more