Take Advantage of APPB and APC’s Industry Resources
Success in today’s market depends not only on growing a great product, but also on having access to agricultural research, timely crop information, marketing resources and trainings that can help support smarter business and marketing decisions. Providing access to these offerings is a big part of the mission of the American Pecan Council (APC) and...
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Delivering Value: How the American Pecan Council Is Driving Demand and Grower Returns
For pecan growers navigating an ever-changing agricultural landscape, the value of industry investment must be clear and measurable. The American Pecan Council (APC) is committed to demonstrating that coordinated marketing and data-driven strategy can deliver exactly that – stronger demand, expanded markets, and better tools to support grower profitability. APC continues to focus on increasing...
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International Expansion is Essential for Industry Growth and Sustainability
Over the past two years, the American Pecan Council has focused on expanding the reach of American Pecans into key foreign markets like the U.K., Germany and India. Diversifying our international portfolio is critical to the long-term profitability of our industry as these markets can create sustained consumer demand and increase competition for American Pecans,...
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Cracking the Market: A Unified Strategy That Delivers Results
Last year, the American Pecan Council (APC) and American Pecan Promotion Board (APPB) launched the Unified Pecan Promotion Plan (UPPP), a clear industry-wide global marketing approach designed to align the entire supply chain under one unified vision. Our mission continues to focus on growing demand in a way that supports sustainable profitability for pecan businesses....
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APC & APPB Share New Resources for the Industry – Available Now!
The American Pecan Council (APC) and American Pecan Promotion Board (APPB) are thrilled to kick off August with new resources for the industry to leverage—from a new fact sheet geared towards consumers to new voluntary grades and standards for pecan professionals, along with a new and improved research library. Learn more about these updated resources...
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A United Industry through the Unified Pecan Promotion Plan
In a move that marks a shift in the pecan industry’s approach to marketing, the American Pecan Council (APC) and the American Pecan Promotion Board (APPB) are working together to create a global marketing strategy that’s set to reimagine the pecan’s place in the market and consumers’ hearts. The Unified Pecan Promotion Plan (UPPP), as...
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American Pecan Council and American Pecan Promotion Board Together Announce New CEO
Fort Worth, TX—The pecan industry welcomes a new but seasoned leader to grow pecan demand at home and abroad. Anne Warden has been named the CEO of both the American Pecan Council and the American Pecan Promotion Board, signaling another important step these organizations are taking to deepen the industry’s unity and further expand the...
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Summer Marketing Updates from the APC and APPB
The American Pecan Promotion Board continues to reach consumers across traditional and social media and to produce a range of paid content live on Facebook and Instagram (@eatpecans), featuring pecan recipes, benefits, and animations to engage our target audience. As part of the APPB’s paid social content development, we partnered with content creator Emily Laurae...
Read moreIndustry Updates from the APC and APPB
American Pecan Council and American Pecan Promotion Board provide updates on current activities, Committee meetings, and more. Both programs have approved a single executive search firm. The headhunter has posted the job description for the position, and calls have gone out to potential applicants. It is anticipated that the position will be filled by September....
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Updates on Pecan Marketing and Outreach Around the World
As we move into another quarter, the American Pecan Council and American Pecan Promotion Board share updates on recent marketing and outreach activities. American Pecan Council visits Fruit Logistica in Berlin, Germany APC attended Fruit Logistica, one of the European Union’s largest food shows and held in Germany in the winter and Southeast Asia in...
Read moreWhat’s to Come, What’s Been Done for Pecan Marketing
The American Pecan Promotion Board (APPB) just finished a multi-pronged holiday marketing push. The holiday push for 2022 featured a Pecan Pizza Pie. This truly nutty pie included a savory buttermilk pizza crust, a thick bourbon-infused tomato sauce, creamy mozzarella, fennel-dusted pepperoni-flavored pecan halves, and a spicy balsamic pecan pie glaze. As of early December...
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