Survey IDs Pecan Marketing Opportunities

Consumers in the U.S. think about pecans – and use them – differently than most other nut varieties, according to a new national survey conducted by Blue Chip Marketing, a market research firm based in Chicago. Snacking is the most common eating occasion for nuts in general, according to the data. Meanwhile, consumers are more...

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Survey Reveals Profile of Typical Pecan Consumer

ATLANTA – Who snacks on pecans in the U.S.?  Hint: think Steel Magnolias. The profile of a typical pecan snacker is a 52-year-old, educated, affluent, married, white Southern woman, according to a leading market research firm.  The National Pecan Shellers Association (NPSA) recently obtained data from GfK MRI to better understand the American pecan consumer. ...

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