New York chef Matt Abdoo, of Pig Beach and Pig Bleecker, demonstrates Pecan, Butternut Squash and Provolone Arancini at The Not Pie Shop, a pop-up store celebrating “American Pecans, The Original Supernut,” Wednesday, April 25, 2018, in New York.

Breaking Out of the Pie Shell: Behind the Scenes of the American Pecans Consumer Brand Launch

The final week of National Pecan Month ended with a flurry of marketing and promotional activity as the pecan industry’s first-ever consumer-facing brand made its debut. Consumers coast to coast, along with our industry, have been introduced to American Pecans, The Original Supernut—a new brand identity and consumer education initiative created by the American Pecan...

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