Breaking Out of the Pie Shell: Behind the Scenes of the American Pecans Consumer Brand Launch
The final week of National Pecan Month ended with a flurry of marketing and promotional activity as the pecan industry’s first-ever consumer-facing brand made its debut. Consumers coast to coast, along with our industry, have been introduced to American Pecans, The Original Supernut—a new brand identity and consumer education initiative created by the American Pecan...
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Pecan Industry Launches First-Ever National Consumer Campaign
The country was introduced to American Pecans: The Original Supernut™ on April 25—and consumers may never look at pecans the same way again. The goal of this first-ever national campaign developed by the American Pecan Council is to help consumers realize that pecans are super nutritious, super delicious and super versatile. It’s a new brand...
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