If Demand Is Working, What’s Still Holding Prices Back?
This past year we’ve seen grower investments in marketing begin to deliver stronger returns. By focusing on programs that build demand—expanding retail sales beyond the holidays, building the higher-value snacking aisle, and growing international demand—we’ve strengthened the market and increased pecan value in meaningful ways. But moving from no margins to thin margins is not...
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Investing in Pecans’ Future: Planting the Seeds for Innovation
The American Pecan Council (APC) and American Pecan Promotion Board (APPB) put most of your investments toward marketing that delivers impact today: growing sales and positioning pecans as a high-value, nutritious food choice. That looks like advertising in almost every major retail chain across the country and targeted efforts to grow exports in Europe and...
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Harvesting Success Together: Year End Reflections on Unity in the Pecan Industry
As my first year working for the pecan industry ends, I’m struck by how much we’ve accomplished and also by how much is ahead as Pecans embraces its potential with consumers around the world. I’m also reminded of how critical our industry’s unity remains, especially as we grapple with the devastating effects of Helene on...
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A Harvest Message from the New CEO of APC and APPB
Harvest is a time of gratitude and hard work, and it’s with that spirit that I began as Chief Executive Officer of the American Pecan Council (APC) and American Pecan Promotion Board (APPB) on Oct. 1. These two organizations are dedicated to growing demand for your pecans here and around the world so that we...
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