The Role of Social Influence on Pecan Trial Willingness in China
In this issue of Pecan South, we continue our discussion of the factors that drive pecan trial willingness and consumption in China. We specifically discuss the impact of national culture on social influences and how they in turn impact trial willingness as it relates to pecans. While the importance of these relationships is well established...
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A Preliminary Study of Pecan Consumption Patterns in China: Part 2
In this month’s edition of Pecan South, we provide readers with the second part of the preliminary results from our ongoing data collection efforts in China. Before moving forward, we once again remind readers that these are preliminary results and subject to change, but we do not expect any potential changes to be statistically significant....
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A Preliminary Study of Pecan Consumption Patterns in China
In the last three years, the U.S. pecan industry has been severely impacted by severe weather, floods and—to a lesser degree—the ongoing trade dispute with China. As a result, some readers may wonder why we should be interested in pecan consumption patterns in China, while they are struggling to rebuild their orchards and the industry...
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