A satellite image of the USDA ARS Pecan Breeding and Genetics Program in Brownwood.

Family Trees: Generations & Propagations

Time gets divided into generations in our families and the social context of our culture. Some generational generalizations (Baby Boomers, Gen Xers, Millennials, Gen Z) are media hype, but some patterns are appropriate to recognize to maintain what functions well in our communities. The culture of trees carries the previous generations’ fingerprints in the even-aged...

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The 101 Series: How the APC Measures Success

The passage of the Federal Marketing Order (FMO) was a tremendous step forward for the American pecan industry and one that has created unprecedented marketing opportunities for all members of our industry. The American Pecan Council is committed to making the most effective use of industry funds as we continue to build momentum for American...

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The 101 Series: Transaction Models 101

Upon the completion of the American Pecan Council’s Strategic Planning Process, the APC with the help of the Boston Consulting Group identified five main areas of change and opportunity for the pecan industry. Although all five are vital to the success of the industry, one component—“the need to modernize transactions”—continues to receive the most questions....

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Optimize your profit, not your price

One of the most difficult aspects of running a successful business is determining how to market and price your product. Do you adopt a retail mentality with a one price policy, selling all of your crop to retail customers? Do you adopt a multitier pricing strategy and sell part of your crop to retail customers,...

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Part 2—Exploring the National Marketing Campaign, Q&A with the APC

The American Pecan Council launched pecans’ national brand and congruent marketing campaign just a little over five months ago. Since then, “The Original Supernut” has made appearances on “Good Morning America,” been featured in numerous national publications, and been promoted by food bloggers, dietitians, and influencers. But if you’re not looking for it, the marketing campaign...

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Challenges for the Expanding Pecan Industry in China

China has been the No. 1 importer for the pecan market since 2000, and import levels, in general, have shown a consistent upward trend since that time. Shipments to China accounted for 51 percent in 2017 of all American pecan exports compared to 44 percent in 2016. In recent years, pecan planting has boomed in...

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Back door to China – A China/Vietnam trade mission

The U.S. pecan industry was invited to attend a seminar and tour of the newly created “free trade zones” on the China and Vietnam border. The tour was held on July 10-12, 2013, in Nanning, China. The commercial trade zones were developed as a result of a 2010 trade agreement (ASEAN) between China, Vietnam and...

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An overview of the 2012/2013 pecan market

Unlike the almond, walnut and pistachio industries where 60 to 70 percent of their production is exported, until 2007, pecans were primarily consumed in North America. Supplies were sufficient to supply the North American market and a limited amount of export. Growers had little choice as to where they could sell their production and the...

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Cold Storage Pecans Total 240 Million Pounds

Pecans in cold storage totaled 240.5 million pounds, inshell basis, as of March 31, according to USDA’s most recent cold storage report. That number compares to 201 million pounds, inshell basis, for the same date a year ago. A month earlier, Feb. 29, 2012, cold storage pecan stocks had been 227 million pounds, inshell basis....

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Tough to Treat Pecan Insects This Year!

This has been one of those years to top all years for Texas agriculture. Most commodities are enjoying a time of all-time-high prices but here in Texas few producers are able to take full advantage of the increased value. Unseasonably high temperatures throughout the spring and summer combined with the lingering effects of drought and...

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Pecan Culture – Observations and Uncertainties

After more than 30 years of growing pecans in Osage County, Oklahoma, I have discovered that the more I learned about pecan culture, the more I found out that I didn’t know. Such is the case with many subjects! My orchard is about 10 miles east of Ponca City, Oklahoma. I purchased the land in...

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