Optimize your profit, not your price

One of the most difficult aspects of running a successful business is determining how to market and price your product. Do you adopt a retail mentality with a one price policy, selling all of your crop to retail customers? Do you adopt a multitier pricing strategy and sell part of your crop to retail customers,...

Read more

Chinese Pecan Demand: Short Term or Here to Stay?

While I don’t get to attend as many pecan grower association meetings as I would like, I always find the conversations and comments interesting. Some of the more interesting comments that I regularly hear include: “Pecans will always be the highest priced nuts”; “The Chinese market is only going to get bigger because they can’t...

Read more
Table F-13, the above table, shows the revenue data used in this study.

It’s Time to Get Your Costs Under Control

It’s no secret that pecan growers have benefited from higher than normal prices for the last several years. As a result, many growers have increased their pecan acreage and replaced less productive trees and varieties with more productive ones. Unfortunately, the laws of supply and demand dictate that the natural outcome of high prices is...

Read more