Issue Cover

January 2025 Letter from the Editor

Dear Reader, I am thrilled to introduce myself as the new Managing Editor of this esteemed publication. It is an honor to step into a role that has been instrumental in shaping conversations within the pecan industry and influencing growers worldwide. In this issue, I aim to continue our dedication to bringing you the highest...

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Addressing the Root Causes of Our Problems

As producers, we know that to succeed, we must keep a close eye on all our enterprises, whether it’s our pastures, livestock, or crops.  As managers, we look for a problem and start thinking about how we want to treat what we see. But have you ever stopped to think about what’s causing the symptoms...

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Pecan Leaders Visit Capitol Hill Advocating for Disaster and Ag Economic Assistance

December 10, 2024 – Washington, D.C. – Representatives from the National Pecan Federation (NPF) traveled to Washington, D.C. last week for meetings across Capitol Hill, advocating for financial assistance needed before the end of this year. During their trip, NPF representatives met with Members of the U.S. House of Representatives and U.S. Senate, as well...

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The Microbiome of Pecan Seedlings: Insights for Growers

Pecan (Carya illinoinensis) is a valuable nut crop with increasing global importance. As pecan production expands, understanding the factors that influence tree health and productivity becomes crucial. Growers seeking to optimize their orchards and adapt to changing environments may benefit from knowing more about microbiome research. Recent microbiome studies offer exciting insights into potential benefits...

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Cracking the Market: A Unified Strategy That Delivers Results

Last year, the American Pecan Council (APC) and American Pecan Promotion Board (APPB) launched the Unified Pecan Promotion Plan (UPPP), a clear industry-wide global marketing approach designed to align the entire supply chain under one unified vision. Our mission continues to focus on growing demand in a way that supports sustainable profitability for pecan businesses....

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