Effective Marketing Begins with Good Research
August Busch Jr. of Anheuser-Busch is credited for having once said that he knew that over half of his advertising dollars were wasted. He then went on to say that while he hated wasting money no one could tell him which half of his advertising dollars were wasted and that he had no alternative but...
Read morePecan Production and Market Trends in China
The U.S. pecan industry has experienced dramatic changes over the last five years. Some of these changes, like the development of the American Pecan Council, have been good, while others like the recent hurricanes that decimated many pecan orchards throughout the South have come at a terrible price. Unfortunately, change is a fact of life...
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