April 2021 Archives - Pecan South MagazinePecan South magazine | The pecan industry's leading publication, published monthly for pecan producers, processors and all others involved or interested in the pecan industry.

Graphic for INC's Real Power for Real People campaign

by International Nut & Dried Fruit Council lndustry News

INC’s Real Power for Real People Campaign Shows the “Real Power” of Nuts and Dried Fruits to Millions Around the World

April 22, 2021—Launched on Oct. 27, 2020, the Real Power for Real People messaging focused on the concept that consuming nuts and dried fruits provides your body with the “real power” needed to face everyday challenges and be immune to everything. The campaign will be expanded during 2021/2022 to reach new audiences and build on...

A green pecan leaf with a brown leison growing in from the leaf tip. The leaf tip is curling in and dying off from neofusicoccum caryigenum.

by Tim Brenneman, Courtney Cameron, Jason Brock, Marin Brewer, and L. J. Grauke Studies

Neofusicoccum caryigenum, a new pecan pathogen finally gets a name

A new disease was observed on pecan trees in Georgia about nine years ago. Pecan is susceptible to numerous diseases, but these symptoms were unique and had not been observed previously. They were initially found on large ‘Stuart’ trees, specifically on leaflets with one or more galls from phylloxera feeding. The disease was subsequently found...

Two pecan leaflets laid side by side. The one on the left is a dark green, while the one on the right is yellow with light green veins, indicating a micronutrient deficiency.

by Charlie Graham Southeastern Shakings

Micronutrients for pecans, just a little makes all the difference

Ask any pecan horticulturist—and hopefully most pecan growers—what macro- and micro-nutrients do pecan trees need to grow, and they will quickly list that pecans require 17 essential elements for growth: carbon (C), hydrogen (H), oxygen (O), nitrogen (N), phosphorus (P), potassium (K), sulfur (S), calcium (Ca), magnesium (Mg), boron (B), chlorine (Cl), copper (Cu), iron...

A sliver of bark has been cut out of this young pecan tree after the freeze. The center of the cut is a little tan but the edges are a vibrant green.

by Larry A. Stein Native Timbre

Pecan trees and freeze damage, assessing and monitoring your orchard after the freeze

“Hurry up and wait!” A phrase I have come to say more often than not in the last few weeks. What seemed like an early spring was squashed by an unbelievable Arctic Express in mid-February. For the most part, I think that we as pecan growers are ok, but then again nobody knows that for...

Letter from the Editor graphic with a pecan background

by Catherine Clark Letter from the Editor

Letter from the Editor: Happy National Pecan Month

Dear Readers, Happy National Pecan Month! This month we get to celebrate our favorite nut and share its wonderful health benefits with friends, family, and customers. And on April 14, we get to enjoy National Pecan Day during National Pecan Month. Our April 2021 issue provides marketing insight, horticulture advice, and updates from the Federal...

Graphs showing the share of voice for APC marketing activities throughout the first quarter in 2020-2021 Fiscal Year.

by The American Pecan Council Industry Updates

Recap—APC’s first quarter marketing activities and campaign

With the first quarter in the books, APC’s 2020-2021 Fiscal Year marketing activities are off to a strong start. We seek to keep the momentum going in the second quarter and beyond! Consumer Campaign – American Pecans Went Viral! The Super Safe Pecan Debate was American Pecans’ most successful campaign to date, with over 272...

A graph showing the per capita consumption of almonds, walnuts, cashews, pistachios, hazelnuts, pecans, macadamias, and Brazil nuts.

by Jay Lillywhite Market

Pecan Consumers

The previous article in this series focused on the pecan supply chain and the marketing channels used to move pecans from producers to final consumers. In this article, we’ll drill down and focus on the final consumers of pecans, both international and domestic. International pecan consumers (exports) The United States exported $150 billion of agricultural...

An image to represent Pecan South's Advertisers for this issue.

by Pecan South Staff Goods & Services

April 2021 Advertisers

Pecan South April 2021 advertisers share their products and services between the pages of this issue. Below, our staff presents a full list of our April 2021 advertisers and their contact information.

Pecan sliders dressed up and served on a wooden platter. These sliders play into several food trends in 2021.

by Diane Welland Market

Six food trends for 2021 and beyond

2020 was a year like no other, but what is in store for 2021? The COVID-19 pandemic has transformed the way we shop, eat, and think about food, and while we now see a light at the end of the tunnel, there’s still a long road ahead as we adjust to a “new normal.” Not...

Image for the classifieds found in the magazine.

by Pecan South Staff Goods & Services

April 2021 Classifieds

The April 2021 Classifieds feature available equipment, property, trees, services, and more from industry members. These classifieds can also be viewed at the back of the April 2021 issue. NURSERY TREES AVAILABLE: Full service nursery with healthy, prolific trees. Pawnee, Caddo, Creek, Lakota, Kiowa, Oconee, Ellis, Elliot, Avalon. Now taking orders for 2021. Apollo Pecan...

Banner image to represent the Pecan Crop Corner

by Pecan South Staff Market

The Crop Corner—April 2021

The Crop Corner provides seasonal updates for readers on pecans throughout the industry and continues in the April 2021 issue. Created and published by Pecan South editors, The Pecan Newsletter provides weekly harvest and market updates from September through January by compiling reports from growers and market information from reliable sources worldwide. The Crop Corner...