Logo for the American Pecans marketing brand. It reads: American Pecans: The Original Supernut. The brand is promoted and managed by the American Pecan Council, under a federal marketing order. Pecan growers in the U.S. can vote to continue the APC in the 2021 FMO referendum.

APC Representatives Await Your Vote

Fort Worth, TX—The American Pecan Council (APC) is conducting its election of pecan growers and shellers to serve as members and alternates for a four-year term of office beginning on October 1, 2024. Seats are currently open for five growers, three shellers, one accumulator, and one public member, as well as their respective alternate seats....

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A group of people pose for a photo.

Cracking Open the India Opportunity

Driving export opportunities is a significant area of focus for the American Pecan Council. In particular, India presents a great opportunity to reach a growing, heavily vegetarian country where general awareness about pecans is low, but interest in nuts, especially U.S. nuts, is high—not just for cultural holidays, weddings, or gift-giving, but for nutritious snacking...

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A screenshot of the Instagram profile for Pekan Pioniere—the APC's German pecan marketing page.

New Year, New International Opportunities for Pecan

As the only native tree nut in the United States, pecans are uniquely American. However, the fact that they’re a nutritional powerhouse that has essential vitamins, minerals, and antioxidants makes them uniquely qualified to meet consumers’ growing demands for delicious and nutritious snack options—particularly abroad.  In fact, consumers in Europe—specifically Germany and the United Kingdom—are...

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cover of APC Nutrition Handout

Growing Pecan Awareness and Affinity Among Healthcare Professionals

Over the past year, the collective efforts of the American Pecan Council (APC) and partners have culminated in a surround-sound success for America’s pecan growers and processors. APC’s collaborative endeavors to reach healthcare professionals (HCPs), fueled by passion and perseverance, have established APC as a trusted resource. Through ongoing investment in the healthcare professional audience...

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A barrel full of inshell pecans with a metal scooper resting on top of the nuts.

The Ins and Outs of the APC’s Voluntary Quality Assurance Program

Retailers’, buyers’, and consumers’ preferences are constantly evolving. These pressures come domestically and internationally as each country sets its own rules and regulations. Regarding international regulations, many countries—including Australia, Canada, and the European Union—have food safety and quality mandates for imported products.  One recent example of international regulations can be seen in the EU Commission’s...

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A native pecan grove. Mature pecan trees grow tall in this wooded space.

Federal Register Notice Pecans Grown in Multiple States; Request for Extension and Revision of a Currently Approved Information Collection

USDA has published a notice for public comment regarding the extension and revision of a currently approved reporting form. In the notice, it refers to 14 forms in the OMB package. This includes two ballot forms for committee nominations, two grower and sheller nomination forms, two background and acceptance statements forms for growers and shellers...

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Hands cradle pecan kernels over a large bin filled with pecans. Photo used to reflect U.S. handlers' large inventories as reported in October 2020 Position Report.

Pecan successes in grocery and retail

This month, we highlight three major successes for the American pecan industry with data pulled from Information Resources, Inc. (IRI). You may be wondering, “What is IRI data?” IRI is retail-based scanner data collected from a large sample of grocery stores across the United States. Through our subscription purchase of this data, we are provided...

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A timeline of the American Pecan Council's marketing activities and successes over its first 5 years.

American Pecans’ marketing milestones

2017 was a monumental year for the American Pecan industry. Uniting to support the passage of a Federal Marketing Order, we commenced our first large-scale, domestic marketing effort. Our collective endeavor to increase domestic demand has produced impressive results; in fact, our integrated marketing efforts—which began with Weber Shandwick less than five years ago—have resulted...

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A chart for Net Open Position as of Aug. 31 for the past three crop years. The 2020-2021 crop year ended with the lowest amount of pecans available for sale and reflects a steady decrease in ending Net Open Position number for the past few years.

Pecan Growth for 2020-2021 Crop Year

Every year, the American Pecan Council, as the Federal Marketing Order (FMO) for the U.S. pecan industry, creates a marketing policy statement that includes recaps and projections for the upcoming fiscal year. These marketing policy statements are approved each year during the August Council meeting in preparation for the pecan industry’s new fiscal year beginning...

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In 2016, after years of dreaming and working to develop a Federal Marketing Order (FMO), our historically divided industry came together and established the American Pecan Council for the common goal of building awareness and demand for American Pecans. In the beginning stages of the FMO, consumer research was conducted and showed pecans lagged tremendously...

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The schedule for APC's quarterly webinar series to connect with credentialed health and wellness professionals.

Reaching consumers through credentialed wellness professionals

A key audience the American Pecan Council has identified and been pleased to gain inroads into is the world of credentialed health and wellness professionals (registered dietitian nutritionists, physicians, nurses, fitness professionals, etc.). This community of highly engaged and influential individuals is passionate about promoting holistic, healthy living and educating those who look to them...

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Clippings from social media posts for the Super Safe Pecan Debate that the APC shared during its marketing recap.

APC marketing recap for the mid-year

The American Pecan Council had its biannual meeting on April 28 to discuss mid fiscal year updates on activities approved in the 2020-2021 fiscal year budget. The topics of discussion included Grades and Standards, Industry Relations, and Domestic and International Marketing. During the marketing presentation, APC staff provided a recap of the first and second...

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Digital image for APC's 2021 marketing campaign, The Super Safe Debate. The graphic shows two pins with the different pronunciations for pecan and encourages people to vote. APC campaign focuses on healthy snackers.

APC Campaign Calls All Healthy Snackers

COVID-19 has changed consumer behaviors worldwide. Recent data states that 54 percent of consumers are cooking and baking more. There has also been a 39 increase in snack category sales—both healthy and indulgent. Consumers are very concerned with their health. Google searches for immunity boosters like antioxidants, healthy diets like Keto or Mediterranean, and plant-based...

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APC Activities Update: Adapting and Preparing in 2020

Entering into the final stretch of the current crop year, the American Pecan Council updates industry members on its many activities, projects, and industry initiatives. This update on APC activities and ongoing projects include increasing pecan awareness, expanding industry efforts, and releasing accessible and transparent data for all. Marketing Successes – Increasing Pecan Awareness 2019...

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Whole Wheat Pecan Banana Muffins

Whole Wheat Pecan Banana Muffins From Julie Fagan, Peanut Butter Fingers Total time: 28 minutes Ingredients 3/4 cup whole wheat our 1/2 cup old fashioned oats 2 tbsp. ground ax seeds 1 tsp. cinnamon 1/2 tsp. baking soda 1 tsp. baking powder 1/4 tsp. salt 1 egg 3 tbsp. maple syrup 2 1/2 tbsp. MCT oil...

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The ThanksEverything Pie sits on a table with some pecan halves scattered around it.

The Pecan ThanksEveything Pie Takes America’s Holiday Meal to the Next Level

Fort Worth, TX – Nov. 7, 2019 – The three-bird roast has had its day. The newest holiday food mash-up is here and features America’s signature seasonal ingredient—pecans. Proving they are a hardworking ingredient belonging in every dish, American Pecans is making America’s wildest holiday dreams come true with the debut of the Pecan ThanksEverything Pie—a complete...

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The Power of Partnership: Influential Recipe Developers Promote American Pecans

In last month’s issue, we covered the many ways you, as members of the American pecan industry, can use the new American Pecans, The Original Supernut brand—including sharing delicious recipes created through our partnerships with some of the nation’s top food and nutrition influencers. Since well before the consumer-facing campaign officially launched in late April,...

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A May Treat

Smoky Pecan Dip From Jessie Snyder, Faring Well, through the American Pecan Council Total 30 minutes Ingredients 1 cup fresh pecan halves 3 cups chickpeas, rinsed and drained 2 cloves garlic 3 tablespoons fresh lemon juice 1 heaping teaspoon smoked hot paprika 1/8 teaspoon cayenne pepper Sea salt, to taste 1/4 to 1/2 cup filtered...

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Dive into Spring with Fresh Recipes

Classic Chicken Salad with Pecans From the American Pecan Council Total 40 minutes Ingredients 6 cups water or low sodium vegetable broth 3 large celery stalks, divided 1 onion, peeled and cut into 4 pieces 1/8 teaspoon pepper, plus additional to taste 1 1/4 pounds boneless, skinless chicken breast (see recipe notes) 3/4 cup toasted...

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