In 2016, after years of dreaming and working to develop a Federal Marketing Order (FMO), our historically divided industry came together and established the American Pecan Council for the common goal of building awareness and demand for American Pecans. In the beginning stages of the FMO, consumer research was conducted and showed pecans lagged tremendously...

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The schedule for APC's quarterly webinar series to connect with credentialed health and wellness professionals.

Reaching consumers through credentialed wellness professionals

A key audience the American Pecan Council has identified and been pleased to gain inroads into is the world of credentialed health and wellness professionals (registered dietitian nutritionists, physicians, nurses, fitness professionals, etc.). This community of highly engaged and influential individuals is passionate about promoting holistic, healthy living and educating those who look to them...

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Clippings from social media posts for the Super Safe Pecan Debate that the APC shared during its marketing recap.

APC marketing recap for the mid-year

The American Pecan Council had its biannual meeting on April 28 to discuss mid fiscal year updates on activities approved in the 2020-2021 fiscal year budget. The topics of discussion included Grades and Standards, Industry Relations, and Domestic and International Marketing. During the marketing presentation, APC staff provided a recap of the first and second...

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Digital image for APC's 2021 marketing campaign, The Super Safe Debate. The graphic shows two pins with the different pronunciations for pecan and encourages people to vote. APC campaign focuses on healthy snackers.

APC Campaign Calls All Healthy Snackers

COVID-19 has changed consumer behaviors worldwide. Recent data states that 54 percent of consumers are cooking and baking more. There has also been a 39 increase in snack category sales—both healthy and indulgent. Consumers are very concerned with their health. Google searches for immunity boosters like antioxidants, healthy diets like Keto or Mediterranean, and plant-based...

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APC Activities Update: Adapting and Preparing in 2020

Entering into the final stretch of the current crop year, the American Pecan Council updates industry members on its many activities, projects, and industry initiatives. This update on APC activities and ongoing projects include increasing pecan awareness, expanding industry efforts, and releasing accessible and transparent data for all. Marketing Successes – Increasing Pecan Awareness 2019...

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Whole Wheat Pecan Banana Muffins

Whole Wheat Pecan Banana Muffins From Julie Fagan, Peanut Butter Fingers Total time: 28 minutes Ingredients 3/4 cup whole wheat our 1/2 cup old fashioned oats 2 tbsp. ground ax seeds 1 tsp. cinnamon 1/2 tsp. baking soda 1 tsp. baking powder 1/4 tsp. salt 1 egg 3 tbsp. maple syrup 2 1/2 tbsp. MCT oil...

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The ThanksEverything Pie sits on a table with some pecan halves scattered around it.

The Pecan ThanksEveything Pie Takes America’s Holiday Meal to the Next Level

Fort Worth, TX – Nov. 7, 2019 – The three-bird roast has had its day. The newest holiday food mash-up is here and features America’s signature seasonal ingredient—pecans. Proving they are a hardworking ingredient belonging in every dish, American Pecans is making America’s wildest holiday dreams come true with the debut of the Pecan ThanksEverything Pie—a complete...

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The Power of Partnership: Influential Recipe Developers Promote American Pecans

In last month’s issue, we covered the many ways you, as members of the American pecan industry, can use the new American Pecans, The Original Supernut brand—including sharing delicious recipes created through our partnerships with some of the nation’s top food and nutrition influencers. Since well before the consumer-facing campaign officially launched in late April,...

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A May Treat

Smoky Pecan Dip From Jessie Snyder, Faring Well, through the American Pecan Council Total 30 minutes Ingredients 1 cup fresh pecan halves 3 cups chickpeas, rinsed and drained 2 cloves garlic 3 tablespoons fresh lemon juice 1 heaping teaspoon smoked hot paprika 1/8 teaspoon cayenne pepper Sea salt, to taste 1/4 to 1/2 cup filtered...

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Dive into Spring with Fresh Recipes

Classic Chicken Salad with Pecans From the American Pecan Council Total 40 minutes Ingredients 6 cups water or low sodium vegetable broth 3 large celery stalks, divided 1 onion, peeled and cut into 4 pieces 1/8 teaspoon pepper, plus additional to taste 1 1/4 pounds boneless, skinless chicken breast (see recipe notes) 3/4 cup toasted...

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