Issue Cover
U.S. Capitol Building in Washington, D.C. National Pecan Federation shares updates from the Hill.

U.S. House Committee hearing on electric vehicles and agriculture

The U.S. House Committee on Agriculture hearing, “Implications of Electric Vehicle Investments for Agriculture and Rural America,” focused on the feasibility of electric vehicle (EV) expansion. Chairman David Scott (D-GA) stressed the importance of technological innovations meeting the needs of the Agricultural community. The Chairman cited the increased farm input costs as a rising factor...

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Morning sunlight shine through the canopies of a mature pecan orchard and cast a golden hue across the orchard floor.

4th Annual Harvest Photo Contest Entries

We had so many fantastic entries for our 4th Annual Harvest Photo Contest that we couldn’t help but share them all with you. Participants were able to submit photos from October 15, 2021, to Jan. 11, 2022.  The winning photo—featured at the top of this article—appeared on the cover of our February 2022 magazine. Thank...

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A circle chart showing the 3 facets of Consumer Food Behavior: environmental factors, food factors, and consumer-related factors.

The ins and outs of consumer behavior

Understanding consumer preferences and corresponding behavior is vital for business success. This understanding is important regardless of where you are in the supply chain, although how the knowledge is used may differ. For example, pecan producers who sell inshell or shelled pecans that are, for the most part, homogenous may use knowledge about consumer preferences...

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Morning sunlight shine through the canopies of a mature pecan orchard and cast a golden hue across the orchard floor.

Letter from the Editor: “Morning Shade”

Dear Readers, I am happy to announce the winner of our fourth annual Harvest Photo Contest—“Morning Shade,” submitted and taken by Lanessa and Matt Dowden. The Dowdens share a peaceful moment in their orchard, Calianna Pecan Farms, in Effie, Louisiana.  Congratulations, Matt and Lanessa! Thank you for sharing this photo with us. Readers, you can...

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