New Scientific Review Examines Pecans and Human Health
A newly published literature review in the journal Nutrients brings together the current body of research on pecans and human health, offering a high-level assessment of what scientists know so far and where gaps remain. Rather than presenting results from one experiment, this review evaluates findings from more than 90 studies to summarize the nutritional...
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New Year, New Momentum for Pecans
As we kick off 2026, the American pecan industry enters the new year with fresh insights and a new strategic campaign informed by our latest perception and consumption study. These learnings not only validate the work already underway but also help guide the path forward and position the industry for a year of true impact....
Read moreFrom Pie to Pieces:
The American Pecan industry is closing out the year with strong momentum by capitalizing on the time of year when pecans are in the spotlight on many holiday table spreads around the country. However, the American Pecan Promotion Board (APPB) is doing it in a way that brings new value to the supply chain and...
Read moreAmerican Pecans Inspire India’s Next Generation of Chefs
The American Pecan Council (APC) recently wrapped up a series of hands-on culinary training seminars across India, introducing one of America’s most distinctive tree nuts to the country’s rising culinary talent. Conducted through the Emerging Markets Program (EMP) grant from the USDA, the initiative partnered with top hospitality and culinary institutes to teach students how...
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New Research Strengthens the Case for Pecans
Pecans are once again proving their power—this time with new research showing their potential to help support cholesterol and overall diet quality. A randomized controlled trial from Penn State University, recently published in the American Journal of Clinical Nutrition, found that daily pecan snacking lowered cholesterol and improved overall diet quality in adults at risk...
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APPB Hits the Road with a Retail Tailgate Campaign
This fall, the American Pecan Promotion Board is bringing the tailgate to the grocery store parking lot in a bold new retail initiative that celebrates two key seasonal moments: back-to-school and football season. Inspired by the new creative video spot and the golden rule to never grocery shop hungry, the campaign is designed to capture...
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Digital Momentum: How APPB is Elevating the Pecan Industry Online
In an increasingly digital world, visibility and accessibility are key to growth, and the American Pecan Promotion Board is taking strategic steps to ensure the pecan industry is not only keeping up but leading the way. Our latest initiatives aim to strengthen the industry’s digital presence and bring the power of pecans to more consumers,...
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Pecans Take a Bold Step into the Snacking Spotlight
With Americans consuming snacks more frequently than ever, the American Pecan Promotion Board’s “Surprisingly Snackable Pecans” campaign aims to capture a larger share of everyday snacking occasions. By combining humor, strategic placement and nutritional benefits, APPB continues working to make pecans as common in pantries as they are in pies. The new set of ads...
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Pecans in the Path to Purchase
The grocery shopping experience is evolving rapidly. There are so many ways to encourage consumers to buy pecans from showing up in physical stores, using e-commerce platforms like Amazon and Instacart, mobile apps, and social media. The rise of omnichannel shopping (interactions with brands & retailers through multiple touchpoints such as online, in-store or through...
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Snacksercise: Where Nostalgia Meets Nutrition
What happens when you combine ’80s workout videos, healthy snacking, and a dash of modern irony? Introducing ‘Snacksercise,’ the latest campaign from the American Pecan Promotion Board. This bold initiative delivers a fresh take on wellness messaging by deliberately stepping away from the polished perfection of today’s fitness content. Photos provided by the American Pecan Promotion...
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Strengthening the Case for Pecans: New Scientific Studies to Uncover Nutritional Benefits
Credible science is the backbone of our nutrition communications around pecans. While many studies looking at tree nuts and nutrition have been conducted with positive results, studies specifically singling out pecan’s nutrition benefits are few and far between. The American Pecan Promotion Board (APPB) is working to change that by funding a series of new...
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New Launches from the APPB: “Surprisingly Snackable” Video Campaign & Research Library
The American Pecan Promotion Board (APPB) is on a mission to evolve the way Americans enjoy pecans. The All-American Supernut is taking center stage as “more than meets the pie” in the newly launched “Surprisingly Snackable Pecans” campaign. With 90 percent of U.S. adults snacking up to three times per day and 81 percent of...
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American Pecans are Surprisingly Snackable
We in the pecan industry recognize pecans’ smooth, buttery taste and nutritional benefits that make them ideal for snacking year-round. While the average consumer may be most familiar with pecans from the baking aisle, the work of the American Pecan Promotion Board (APPB) is allowing them to discover this super nut’s appeal as ‘Surprisingly Snackable.’...
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APPB Uses Research to Drive Marketing Decisions
Even in the face of higher grocery prices, America’s health-obsessed consumer culture isn’t waning. That means it’s a great time to market pecans’ surprising and unique nutrition package. But while the American Pecan Promotion Board activates health-focused marketing campaigns this spring, we have to continually ask: What will consumers want next? And what more can...
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Pecans Tap into the Wellness Mindset Beyond the New Year
According to a recent survey from Forbes Health/One Poll, improving fitness, improving mental health, losing weight, and improving diet were four of the top five resolutions among Americans for 2024. Unfortunately, the survey also finds the average resolution lasts just 3.74 months. Not very long and likely not surprising. However, since it’s February, a very...
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American Pecan Promotion Board Call For Nominees
The U.S. Department of Agriculture (USDA) seeks nominees for the American Pecan Promotion Board. Nominees are needed to fill five seats for members whose terms will begin Oct. 1, 2024, and end Sept. 30, 2027. The nomination period is open until Feb. 16, 2024. APPB is seeking nominees for the following seats: Three producer seats...
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Promoting 12 Days of Pecans with The Pe-Calendar
It’s hard to believe Thanksgiving has come and gone. We hope you enjoyed plenty of pecans on your dinner table—in and out of pie. The holidays are in full swing, and at the American Pecan Promotion Board, we’re filled with cheer for the opportunity to inspire consumers to purchase more pecans to make their season...
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Pecans Sweep the Nation with the United States of Pie
Harvest is upon us, and Thanksgiving is just around the corner! While the industry is hard at work, we are kicking off our newest holiday campaign, the United States of Pie, which puts a fresh spin on pecan pie to ignite new interest and conversations during this critical sales season. The integrated marketing effort inspires...
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U.S. Customs and Border Protection Collecting Assessments on All Imported Pecans
On November 4, 2023, U.S. Customs and Border Protection (CBP) will begin collecting assessments on imported pecans. Under the Pecan Promotion, Research, and Information Order, 7 CFR 1223, importers who import 50,000 pounds or more of inshell pecans (25,000 pounds or more of shelled pecans), on average for four fiscal periods are required to pay...
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American Pecan Promotion Board Taco Trucks Serve Up Real-Time Sampling Opportunity
To cap off the summer, the American Pecan Promotion Board (APPB) activated custom-branded taco trucks at popular farmers’ markets in Dallas, Atlanta, and Chicago. At an in-person trial, consumers sampled Al Pastor-style Pecan Tacos highlighting pecans’ versatility and showcasing how they serve as a nutritious, natural, plant-based protein. On-site consumer feedback was overwhelmingly positive, with...
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All Mixed Up Campaign Inserts Pecans into the Trending Snacking Category
With 75% of consumers snacking at least once a day, according to the Information Food Council’s 2022 Food and Health Survey, the growing snacking category was identified as an opportunity to drive usage and engagement for the pecan industry, so this spring, the American Pecan Promotion Board launched its “All Mixed Up” campaign. The campaign...
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APPB B2B Marketing Effort Drives Pecan Product Innovations
To help drive long-term demand for the industry, the marketing program is conducting a pilot program targeting product development teams to prove that pecans are on trend and in demand and to urge them to consider pecans in new food and beverage innovations. Through partnerships with top trendspotting groups that product developers turn to for...
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APPB Shares Q1 Marketing Campaign Recap
Pecans started marketing strong during the holiday season. In the December 2022 article, the American Pecan Promotion Board updated Pecan South readers on the upcoming campaigns taking place throughout the holiday season. Below are the results from those marketing campaigns carried out for pecans during the first quarter of the pecan industry’s current fiscal year,...
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APPB Nominations Are Open
Submit your nominations for the American Pecan Promotion Board (APPB) now! Please reach out to the Board office at industry@eatpecans.com or call (817) 985-3034 if you would like to receive a nomination form. All nominations must be received or postmarked by Jan. 31, 2023. The following APPB seats are open for nominations: Western Region Seats...
Read moreAmerican Pecan Promotion Board 2022 Updates
Upcoming Marketing Campaign The American Pecan Promotion Board is deploying a marketing strategy starting this holiday season that is sure to cut through the usual holiday clutter. Competition for media attention is fierce during the holidays. The APPB intentionally shifted from health and snacking—which gets limited media coverage during the holiday season—to grab headlines with...
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