APPB Shares Q1 Marketing Campaign Recap
Pecans started marketing strong during the holiday season. In the December 2022 article, the American Pecan Promotion Board updated Pecan South readers on the upcoming campaigns taking place throughout the holiday season. Below are the results from those marketing campaigns carried out for pecans during the first quarter of the pecan industry’s current fiscal year,...
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APPB Nominations Are Open
Submit your nominations for the American Pecan Promotion Board (APPB) now! Please reach out to the Board office at industry@eatpecans.com or call (817) 985-3034 if you would like to receive a nomination form. All nominations must be received or postmarked by Jan. 31, 2023. The following APPB seats are open for nominations: Western Region Seats...
Read moreAmerican Pecan Promotion Board 2022 Updates
Upcoming Marketing Campaign The American Pecan Promotion Board is deploying a marketing strategy starting this holiday season that is sure to cut through the usual holiday clutter. Competition for media attention is fierce during the holidays. The APPB intentionally shifted from health and snacking—which gets limited media coverage during the holiday season—to grab headlines with...
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