APPB Uses Research to Drive Marketing Decisions
Even in the face of higher grocery prices, America’s health-obsessed consumer culture isn’t waning. That means it’s a great time to market pecans’ surprising and unique nutrition package. But while the American Pecan Promotion Board activates health-focused marketing campaigns this spring, we have to continually ask: What will consumers want next? And what more can...
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Pecans Tap into the Wellness Mindset Beyond the New Year
According to a recent survey from Forbes Health/One Poll, improving fitness, improving mental health, losing weight, and improving diet were four of the top five resolutions among Americans for 2024. Unfortunately, the survey also finds the average resolution lasts just 3.74 months. Not very long and likely not surprising. However, since it’s February, a very...
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American Pecan Promotion Board Call For Nominees
The U.S. Department of Agriculture (USDA) seeks nominees for the American Pecan Promotion Board. Nominees are needed to fill five seats for members whose terms will begin Oct. 1, 2024, and end Sept. 30, 2027. The nomination period is open until Feb. 16, 2024. APPB is seeking nominees for the following seats: Three producer seats...
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Promoting 12 Days of Pecans with The Pe-Calendar
It’s hard to believe Thanksgiving has come and gone. We hope you enjoyed plenty of pecans on your dinner table—in and out of pie. The holidays are in full swing, and at the American Pecan Promotion Board, we’re filled with cheer for the opportunity to inspire consumers to purchase more pecans to make their season...
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Pecans Sweep the Nation with the United States of Pie
Harvest is upon us, and Thanksgiving is just around the corner! While the industry is hard at work, we are kicking off our newest holiday campaign, the United States of Pie, which puts a fresh spin on pecan pie to ignite new interest and conversations during this critical sales season. The integrated marketing effort inspires...
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U.S. Customs and Border Protection Collecting Assessments on All Imported Pecans
On November 4, 2023, U.S. Customs and Border Protection (CBP) will begin collecting assessments on imported pecans. Under the Pecan Promotion, Research, and Information Order, 7 CFR 1223, importers who import 50,000 pounds or more of inshell pecans (25,000 pounds or more of shelled pecans), on average for four fiscal periods are required to pay...
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American Pecan Promotion Board Taco Trucks Serve Up Real-Time Sampling Opportunity
To cap off the summer, the American Pecan Promotion Board (APPB) activated custom-branded taco trucks at popular farmers’ markets in Dallas, Atlanta, and Chicago. At an in-person trial, consumers sampled Al Pastor-style Pecan Tacos highlighting pecans’ versatility and showcasing how they serve as a nutritious, natural, plant-based protein. On-site consumer feedback was overwhelmingly positive, with...
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All Mixed Up Campaign Inserts Pecans into the Trending Snacking Category
With 75% of consumers snacking at least once a day, according to the Information Food Council’s 2022 Food and Health Survey, the growing snacking category was identified as an opportunity to drive usage and engagement for the pecan industry, so this spring, the American Pecan Promotion Board launched its “All Mixed Up” campaign. The campaign...
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APPB B2B Marketing Effort Drives Pecan Product Innovations
To help drive long-term demand for the industry, the marketing program is conducting a pilot program targeting product development teams to prove that pecans are on trend and in demand and to urge them to consider pecans in new food and beverage innovations. Through partnerships with top trendspotting groups that product developers turn to for...
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APPB Shares Q1 Marketing Campaign Recap
Pecans started marketing strong during the holiday season. In the December 2022 article, the American Pecan Promotion Board updated Pecan South readers on the upcoming campaigns taking place throughout the holiday season. Below are the results from those marketing campaigns carried out for pecans during the first quarter of the pecan industry’s current fiscal year,...
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APPB Nominations Are Open
Submit your nominations for the American Pecan Promotion Board (APPB) now! Please reach out to the Board office at industry@eatpecans.com or call (817) 985-3034 if you would like to receive a nomination form. All nominations must be received or postmarked by Jan. 31, 2023. The following APPB seats are open for nominations: Western Region Seats...
Read moreAmerican Pecan Promotion Board 2022 Updates
Upcoming Marketing Campaign The American Pecan Promotion Board is deploying a marketing strategy starting this holiday season that is sure to cut through the usual holiday clutter. Competition for media attention is fierce during the holidays. The APPB intentionally shifted from health and snacking—which gets limited media coverage during the holiday season—to grab headlines with...
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